Marketing Strategies for Rural Tourism Development Toward Biodiversity Conservation

Dongpo Yan
Department of Tourism Management, Business College, Henan Kaifeng University of Technology and Media, Kaifeng, Henan, 475000, China
Xianfeng-zhu
School of Life Sciences, Henan University, Kaifeng, Henan, 475000, China

DOI:https://doi.org/10.5912/jcb1992

Abstract:

In this paper, we first explored the biodiversity hierarchy and studied the internal evolution of biodiversity patterns at different levels and the dynamic response to the external environment. Then, the correlation between plant diversity and ecosystem service function is analyzed by taking A ecotourism scenic area as an example, and the impact of biodiversity on human well-being and economic development of scenic area is empirically verified. Finally, a rural tourism marketing path based on biodiversity conservation is constructed in response to the analyzed results. The study shows that there is a synergistic relationship between plant diversity and climate regulation, carbon sequestration, and oxygen production ecosystem services, with correlation coefficients of 0.98, 0.44, and 0.41, respectively. The correlation coefficient between Pielou homogeneity index and oxygen production services is 0.47, which is significant at 10% level, indicating that biodiversity has an impact on ecosystem services, and human well-being. This study has important reference value for biodiversity conservation as well as ecotourism development.