Fatima Al-Hassan
Medical Student, Faculty of Medicine, McGill University, Canada
Omar Al-Sayed
Medical Student, Cumming School of Medicine, University of Calgary, Canada

DOI:https://doi.org/10.5912/jcb2201


Abstract:

As environmental sustainability becomes an urgent global priority, there is growing interest regarding how business practices and entrepreneurship can become part of the solution. Concepts such as “bio[1]entrepreneurship” and “eco-literacy” suggest that increasing ecological awareness and sustainable business models could drive positive change. This research examined connections between environmental literacy, knowledge-sharing, innovation, and entrepreneurial competencies to better understand these relationships. Surveys were conducted with 228 business owners in the manufacturing sector in Canada to collect data on metrics tied to eco-literacy, participation in the knowledge economy, green innovation, green knowledge practices, and bio-entrepreneurial capacities. Statistical analyses were performed to analyze paths between these key variables. The results revealed a robust positive link between eco-literacy and bio-entrepreneurial potential, indicating that increasing ecological knowledge could significantly empower environmentally sustainable entrepreneurship. Eco-literacy also showed a strong correlation with green innovation. These findings suggest that integration of environmental education across academic and business leadership training programs could be a pivotal part of spurring growth in green industries and sustainable startups. It underscores the importance of eco-literacy in readying emerging business leaders to drive change.