Leveraging Big Data Technology for Enhanced University Education Management A Path Analysis with Focus on Commercialization and Innovation Strategies

Ying Peng
Chongqing Industry Polytechnic College ，Chongqing ，401120, China

DOI:https://doi.org/10.5912/jcb2083

Abstract:

Incorporating big data technology has emerged as a significant driver for transforming university education administration in an era marked by rapid technological breakthroughs and changing educational environments. The use of big data technologies, commercialization tactics, innovation strategies, and their combined effects on education management within the higher education sector are all intricately linked in this study. This study uses route analysis as a methodological framework to shed light on the subtle ways that universities can use data-driven insights to improve the efficacy, efficiency, and quality of their educational programs. The research is based on primary data to determine whether the research used Smart PLS software and generated informative results. The significance of big data technology as a game-changing force in education management is established in the introduction, along with the crucial roles of commercialization and innovation strategies in the contemporary university environment. The primary technique for examining the intricate web of connections between factors, such as the adoption of big data technology, innovation plans, commercialization strategies, and education management, is path analysis. Research analyzes commercialization techniques as essential elements of modern university operations, including technology transfer, industrial alliances, and money creation. These tactics have been demonstrated to produce financial gains and promote the transfer of information and technology, enhancing the social effect of institutions.