Yue Yin
School of Physical Education, Lianyungang Normal College, Lianyungang, Jiangsu, 222006, China
Qiang Fang
Yan Li
Physical Education Institute, Lianyungang Normal College, Lianyungang, Jiangsu, 222006, China
Hui Cheng

DOI:https://doi.org/10.5912/jcb1589


Abstract:

With the development of digital technology, digital health tools connect individuals with vast health resources and empower individuals to participate in health management. In this paper, based on the KAP theoretical model and the theory of comprehensive human development, we combine the framework of China's health literacy system to construct a health literacy index system for rural physical education teachers. Based on the digital empowerment concept, digital technologies such as big data, mobile internet and artificial intelligence are used to empower physical education teachers so that physical education teachers in rural areas promote health literacy and teaching ability. Finally, through the results of promoting health literacy competence of physical education teachers in the tested rural areas under digital empowerment, we learned that the chain mediated effect value of digital health empowerment on physical education teachers' health literacy effect was 0.715, accounting for 35.82% of the total effect, and the mediated effect enhanced the total effect by 23.12%. It shows that digital health empowerment effectively enhances rural physical education teachers' and students' health literacy competence and promotes the overall development of student's physical and mental health with an important guiding role.