Vol. 14 No. 3 (2008)

Published: 2008-07-01

Editorial

Connecting product innovation management and marketing

Leyland Pitt, Ian McCarthy
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Article

New pharmaceutical product development: Barriers to overcome and opportunities to exploit

Nic S Terblanche
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The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence

Pierre Berthon, Leyland Pitt, Deon Nel, Esmail Salehi-Sangari, Anne Engstrom
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Anticipating and managing the challenges of biotechnology marketing

Heidi RajamÃ¤ki
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A comparison of R&D indicators for the Vancouver biotechnology cluster

Monica Salazar, Martin J Bliemel, J Adam Holbrook
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Using brand personality to assess whether biotechnology firms are saying the right things to their network

Lisa Papania, Colin Campbell, Robert Ankomah Opoku, Maria Styven, Jean-Paul Berthon
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Remembering Epimetheus: Biotechnologies and the market

Pierre Berthon, Ekin Pehlivan, Philip DesAutels
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Networks of dedicated biotechnology and service firms in Vancouver

Martin J Bliemel, Ian P McCarthy
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