Illumina Accelerator: Next-Gen Corporate Accelerator with a Customer-Creation Focus

Authors

  • Diana Joseph
  • Amanda Cashin

DOI:

https://doi.org/10.5912/jcb993

Abstract

We describe the history, design and expansion of Illumina for Startups -- a case that represents a company with strong entrepreneurial capacity engaging in open innovation through a startup accelerator now expanding internationally with different models. This case highlights the strategy and tactical reasoning behind Illumina’s approach.

Published

2021-09-02