Abstract: After entering the 21st century, the economic and scientific and technological levels of China show a tendency of rapid rise. On account of it, medical level is also developing, and the requirements for medical institutes and equipments have become stricter. In recent years, the medical facility market in China is facing a complicated environment, and many traditional medical facilities have been gradually replaced. Medical marketing plays a crucial role in improving the position of Chinese medical facilities in the industry. In the perspective of the current new environment, this study investigated the marketing strategies of Chinese medical facilities, aiming to provide a reference for their positive development in the new environment.
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